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People want to order takeaways using their mobile phones and to be rewarded for loyalty
In a survey about people's takeaway ordering habits, we asked:
On a scale of 1 to 5 (5 being most important), how much do the following factors influence your decision on which takeaway restaurant to use?
| They answered: | % of people rating 4 or 5 | |
|---|---|---|
| Most important | 1 The quality of their food | 83% |
| 2 I've had their food before | 71% | |
| 3 Whether they deliver | 65% | |
| 4 A friend's recommendation | 58% | |
| 5 Whichever menu comes to hand | 40% | |
| 6 The menu that looks the best | 33% | |
| Least important | 7 The price | 23% |
| 8 The distance from my house | 19% | |
| 9 I can order on the internet | 0% |
If it was easy and cheap to look at menus and order takeaways on your mobile phone - would you use it?
| Yes | 96% | No | 4% |
Would you use a takeaway more if it rewarded you for loyalty?
| Yes | 69% | No | 27% |
Results obtained through a survey undertaken by MiShop.Ltd.where 60 people were stopped randomly in the street and asked a series of questions.